2017 Q4 Newsletter

 
Q4 Newsletter I  December 2017
Greetings - 
 
As we reflect on the past year we have so much to be thankful for. It’s been a great year; one where we received 6 product awards, recognition for our leadership and philanthropic programs, and the ability to work with wonderful partners to see that our vision and mission move forward. 
 
I’m proud of what we have accomplished and pleased to add many new partners that are focusing on healthy options for their customers' pets. We’ve seen many of our retailers increase their business and are honored to be a part of this growth, both domestically and abroad.
 
Along with our USDA Certification and commitment to the Pet Sustainability Coalition, we also added ECOCERT and Leaping Bunny. A comprehensive certification process that furthers our commitment to Eco-Friendly and Cruelty Free Pet Products.
 
We are upgrading our operations and logistics to improve efficiency. In addition, our products will now be heat sealed to assure freshness and avoid spillage.
 
We successfully tested holiday specials and will have some new and exciting special offers in time for Global Pet Expo.
 
Thank you for your continued business & support. We wish you a joyous holiday season and a healthy and prosperous New Year.
 
 
Sincerely,
 
Beth Sommers
President & Chief Merchandising Officer
 
Awards & Recognition
 
Forty Under 40 Award - Winner
We were thrilled when our VP of Technology, Libu Chacko received a Forty Under 40 Award honoring his contributions to the pet industry. Libu manages our technical infrastructure and user experience on the website and back office systems and operations as it relates to our technology processes. He keeps things running smoothly!
 
Read more about this distinction and all the winners in the December issue of Pet Age .
 
 
 
Philanthropy - Recognition
It was a fantastic award season where we received a Hot Diggity Award, Eco Excellence, Family Choice and Pet Age Reader's Choice Awards for creative & innovative pet products.
 
It was very meaningful to also be recognized by the California State Assembly for our work with Karma Rescue and the Paws for Life program, together we're making a difference in pet wellness.
 
Aspen is in the Paws for Life program and is being trained by inmates to be a Service Dog for a U.S. Veteran with PTSD.
 
Special Events
 
 
Dog Film Festival
 
Hundreds attended the Dog Film Festival and experience a variety of short form films & animation, along with a full feature documentary that follows explorers and their sled dogs into the Arctic wilderness.
 
Pura Naturals Pet is a proud sponsor of the festival that celebrates the love between dogs and their people, offering a shared audience experience of canine-themed films from around the world. All attendees received Pura Naturals Pet products.
 
Pet Trends Media Event
 
Pura Naturals Pet will participate in the 2018 Petrend Events Pet Media & Influencer Showcase.
 
The “Pet Tech, Gadgets & Gizmos” takes place January 24 in New York City.  
 
This event will promote Pura Naturals Pet to Influencer's and mainstream media looking to highlight healthy pet products, and discuss our new canine and feline products for 2018.
 
 
Pura Naturals Pet featured on NPR
 
Pura Naturals Pet President & Chief Merchandising Officer, Beth Sommers was interviewed on NPR’s Dog Talk with nationally acclaimed radio host and pet wellness advocate, Tracie Hotchner. 
 
Listen to the interview here as they examine and review our role in bringing earth-friendly pet products to market, our commitment to high certification processes, and our hands-on approach with our philanthropy program.
 
Fox & Friends talks Paw Rescue
 
Tune in THIS FRIDAY from 6am-9am EST to Fox & Friends on Fox TV. Fox & Friends is America's highest-rated cable news morning show with 1.7 million viewers. Hosted by Steve Doocy, Ainsley Earhardt and Brian Kilmeade they'll promote winter pet products including our USDA Certified Organic Paw Rescue and Nose Rescue with Petrendologist, Charlotte Reed .
 
Marketing 
 
You asked - we answered. We started our Education Series with documents for our popular Ear Cleansing System and Feeding Sets. Since then, we've routinely added new informative pieces that focuses on the products unique eco and technology story. Download the links below, or in our convenient Media Assets Portal .
 
Advertising 
 
Along with our B2B advertising, we also added new consumer ads to our schedule. This will help increase awareness of Pura Naturals Pet products and drive customers to your stores. Make sure you are featured in our RETAIL LOCATOR .
 
 
 
Product Highlight - New ERGO Foam Stairs
 
The new & improved Ergo Foam Stair is easier on pet’s joints than traditional stairs. It reduces back and leg strain caused by jumping. Our stairs are lightweight, portable and safely allow your pet to reach their favorite place without extra help.
 
ECOFOAM is upcycled furniture stuffing reducing the impact in landfills. We vacuum pack stairs for delivery, saving on shipping costs for you, and lowering our carbon footprint. Now that’s something we can all feel good about!
 
Blog News
Providing Added Content
 
Have you read our Blog? We create more Pura Naturals Pet content, with added news that's relevant to our retailers. Learn more about Caring for a Senior Pet , Reasons to Adopt a Shelter Dog , and the Pura Naturals Pet Holiday Gift Guide .
 
Pet Pawlidays
 
We believe that responsible pet ownership & pet wellness is every month.
 
 
January
Train Your Dog Month
1/2 National Pet Travel Safety Day
1/14 National Dress Up Your Pet Day
1/22 National Ask Your Cat Questions Day
1/24 Change A Pets Life Day
1/29 Seeing Eye Dog Day
 
February
Dog Training Education Month
National Cat Health Month
National Pet Dental Month
Responsible Pet Owners Month
2/12-2/13 Westminster Dog Show
2/20 Love Your Pet Day
2/23 World Spay Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories. We'd love to hear from you.
 
To submit your story, idea, or client testimonial, please contact your local Sales Representative, or email Julie Creed at JCreed@PuraNaturalsPet.com
 
For updates, visit us online and follow us on social media.
 
 
Happy New Year
 
Wishing you a prosperous 2018 and a safe & Happy New Year celebration.
 
The best is yet to come!
 
 
Pura Naturals Pet | 844-698-4367 |   PuraNaturalsPet.com