View Catalog

About us

Our Story - The Pura Naturals Pet™ Promise

Pura Naturals Pet™ is dedicated to delivering the highest quality products using only the best ingredients the Earth has to offer. Our philosophy is simple - we strive every day to be better. Better than we were the day before and better than every other product out there. Our scientists, engineers, and product development team work tirelessly each day to find better ingredients, use renewable and earth friendly sources, create more effective formulas, and develop innovative products. Our passion is the health and happiness of our 4-legged family members. All of our products are made in the USA, cruelty free, tested on humans, non-toxic and made with human grade ingredients (most even food grade). This passion and philosophy flow through everything we do making it easy to put your pet’s health first.

Our Mission

Healthy Pet | Happy You

Our mission is simple: Our dedication to quality means we deliver USDA certified organic ingredients, plant based foams and plastics and biodegradable elements. These ingredients make the safe and soothing products. Our shampoos and lotions will not irritate the skin, will not irratate the skin or trigger allergies. We only use materials that are safe, renewable and earth friendly. Discover Pura Naturals Pet™, the perfect blend of the Earth’s best, with exciting innovation and care for your pets .

What to Expect


We are passionate about our pets. We connect with them like we do our children and friends. They know our likes and dislikes, love us unconditionally and are quick to forgive us when we are wrong. We know you are as passionate about your pets and we want to help you show it. That is why we are so dedicated to the products we make and what they stand for. You can be sure that every product we sell has been used by our animals first and has every ounce of our commitment and care behind them.


Quality is the foundation of our company. We go the extra mile to ensure your pet has the very best, and that our products are equally good for the environment.  We do this because we believe that’s how pet care should be done. Our passion and commitment extends to our trusted vendors, who have also adopted these safe practices, providing you with the highest standards from Pura Naturals Pet™ line of products.

American Made

We believe in this amazing country. We believe in its opportunity and its freedom. So we insure that all of our raw materials and labor is American made and sourced. We use factories that treat their workers well and engage in environmentally friendly practices. We comply with product quality standards and strict guidelines. We support the American economy. So restassured...everything available from Pura Naturals Pet™ is made and sourced in the USA.