The USDA organic regulations describe how the word "organic" or the USDA organic seal can be used on food and products. Certifying agents are accredited by the USDA and are responsible for making sure USDA organic products meet all organic standards, providing customers with the best and safest product.
Leaping Bunny Certification
Commitment to cruelty free products. Leaping Bunny is 8 national animal protection groups that banded together to form a coalition to certify cruelty free products and help make shopping for animalfriendly products easier from a trustworthy resource.
Our fabric has been tested and certified to be free from harmful levels of more than 100 substances.
Pet Sustainability Coalition
The Pet sustainability Coalition strives to be the leading organization for sustainable advancement in the pet industry. We promote creative collaboration throughout the pet industry that prioritizes business minded solutions for sincere environmental improvement.
ECOCERT is an organic certification organization, founded in France in 1991. It is based in Europe but conducts inspections in over 80 countries, making it one of the largest organic certification organizations in the world.
California State Legislation; Certificate of Acknowledgment
Efforts helping animals & sponsoring Karma Rescue
Winner of an Eco Excellence Award
Paw Rescue - Best Pet Grooming Product
The Eco-Excellence Awards recognize excellence in social & environmental sustainability for manufacturer products. Over 500 products were reviewed, 1 Million + unique visitors, and over 364,000 fans voted.
Winner Pet Age Reader's Choice
Nose To Tail Pura Wipes Singles
Pet Age is a recognized leader and trusted source service the pet retail industry for over 45 years. Reader's Choice was voted by retailers, groomers, manufacturers and other pet related businesses.
Pet Age Forty Under 40 Winner
Pura Naturals Pet Vice President of Technology - Libu Chacko
Women Of Influence
Feature with Beth Sommers in Pet Product News