Providence, RI – March 17th, 2017 –Pura Naturals Pets award-winning line of pet grooming product now extends to equine. Our specialty eco loving shampoos and conditioners are formulated for the specific needs of your horse. We go beyond maintenance to provide the best possible shiny coat and healthy skin that's earth and equine friendly.

The Pura Naturals Pet Equine line boasts 6 targeted products, with a USDA Certified Organic Unscented Dry Shampoo, that's perfect for winter bathing. We also offer 3 specific shampoos because we know that as your horse ages, their skin can change. The Lavender and Chamomile is soothing, while the Tea Tree and Peppermint is moisturizing, and for extra sensitive skin, our Unscented shampoo is made of oat extract and aloe - ideal for curbing skin infections. Finishing your shampoo is a 8 oz mane detangling conditioner spray and exclusive Ear Cleansing System.

The "system" comes with an all-natural ear serum and a soft pliable reusable finger gloves made of a non-toxic, plant-based, oleophilic foam that will not breed bacteria. It's chemical free, parabenfree and latex free. Our products are also human safe and Made in the USA.

Along with our eco-friendly grooming products, Pura Naturals Pet Equine line features all natural wellness products. Our Certified USDA Organic Hoof Rescue is a healing balm that moisturizes and soothes with shea butter and Vitamin E. The innovative formula heals scratches, sores and wounds while hydrating and restoring cracked hooves.

The Organic Healing Balm is a restorative first aid balm is perfect for everything from cuts and wounds to inflammation and stiffness. Certified to USDA Organic Standards and is anti-fungal and anti-bacterial. Made from food grade ingredients that are safe if licked.

“Consumers are looking for the best products for their families, and this extends to their pets. Our products are all proudly made to the highest of standards, because these are the product we use for our own pet families. We know that the shine of a healthy coat extends to the pride of the rider and the relationship they have with their horse." said Chief Merchandising Officer, Beth Sommers.

For more information on Pura Naturals Pet Equine Line, visit puranaturalspet.com or call customer service at (844) 698-4367 ext 701 or visit us at Global Pet, Booth #2275.

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About Pura Naturals Pet

Pura Naturals Pet is dedicated to delivering the highest quality pet products using only the best materials the earth has to offer. That dedication means we deliver USDA certified organic ingredients, plant based foams and plastics, biodegradable elements that have amazing natural properties; like Rice Hulls - in every product. We pride ourselves on “Making Happier and Healthier pets, for a Happier and Healthier You.”