2018 Q1 Newsletter

 
Q1 Newsletter I  March 2018
It's shaping up to be an exciting year! We are adding new products and points of distribution. We're excited to launch our new products & new  catalog . Within the catalog, you will find new products that many of you have been requesting (Natural Flea & Tick Shampoo) and some impressive updates to a few of your favorites. We now have medical grade, dual-sided Pura Tips with twice as much serum for the same price in our Ear Cleansing System. Also worth noting is our new and improved Best of Comfort Ergo Stairs that are vacuum packed, saving on storage space and delivery costs while still being lightweight and extremely sturdy.
 
Thank you for being a part of our success and growth and promoting organic pet wellness. We're looking forward to seeing you in June at SuperZoo in Booth # 1757.
 
Sincerely,
 
Beth Sommers
President & Chief Merchandising Officer
 
Featured New Products
 
 
2-In-1 Avocado & Olive Oil Shampoo and Conditioner
Save time with Pura Naturals Pet USDA Certified Organic 2-In-1 Avocado & Olive Oil Shampoo and Conditioner made with organic Hemp Seed Oil. Avocado is packed with proteins, amino acids and vitamins to soothe the skin and Olive Oil to moisturize and exfoliate. Hemp Oil is an essential omega fatty acid with proteins and is a natural moisturizer that also acts as a barrier to prevent moisture loss.
 
Our organic 2-In-1 has no preservatives or additives, and no chemical foaming agents, dyes, preservatives. It’s also Paraben, Sulfate and Formaldehyde free and Made in the USA.
 
Natural Flea & Tick Shampoo
Safely and effectively repel pesky flea or ticks with the new fresh scent, Natural Flea & Tick Shampoo. Our skin soothing formula is made with organic Rosemary Oil. The natural antiseptic properties in Rosemary make it a superior disinfectant for skin while moisturizing. Added aromatic Cedar and Peppermint Oil are also natural repellents with a calming effect, and Cinnamon Oil serves as an anti-inflammatory making this shampoo a required regiment during flea & tick season. 
 
It’s also Paraben, Sulfate and Formaldehyde free and made in the USA. 
 
 
Ear Cleansing System
NEW & improved. Our Pura Tips in our Ear Cleansing System are now dual sided and medical grade which is critical for infection prevention.
 
The new shape allows for exceptional cleaning in tight crevices and with small breeds. The gentle foam head is perfect for delicate ears and is your go-to replacement for outdated fuzzy cotton swabs that can breed bacteria.
 
The handle is made of a sturdy plastic that will not splinter or break like a traditional wood stick.
No adhesives used in the assembly. The kit comes with 20 reusable Pura Tips - wash with hot water. Serum is now a LARGER 1 oz.
 
 
 
Organic Dental Solutions
USDA Organic Dental Solutions from Pura Naturals Pet & RADIUS promotes healthy teeth and gums and is an essential for dogs. The kit comes with a soft BPA free eco-brush and Sweet Potato and Cinnamon Gel that’s tough on bacteria and plaque.
 
It helps freshen your dog's breath and removes tartar, and fights plaque without any preservatives, dyes, or chemicals.
 
Available in kits for Puppy, Adult & Senior Dogs because each has specific dental needs with their brush. No dyes or Xylitol and BPA Free – now that’s really something to smile about.
 
In the News...
 
KLAS CBS Las Vegas Now features Pura Naturals Pet products
As part of their annual Spring Makeover for pets, Las Vegas Now with noted Pet Trendologist Charlotte Reed highlighted our Ear Cleansing System and new Organic Dental Solutions kits to viewers looking for unique pet solutions. Watch the video .
 
 
Dental Launch
We successfully launched our new Organic Dental Solutions kits during February dog dental month to trade and consumer pubs.
 
Our press release was picked up in Pets+, Dogster, Pet Business, Pet Product News, Pet Insight and was on the cover of Pet Age with a feature editorial. Kits are also being reviewed by several pet Bloggers including: Amy the Terrier and Simon the Doodle.
 
Women of Influence Award
Our V.P. of Sales & Marketing, Julie Creed received a Women of Influence Award .
 
This program honors women leaders who are influential in the pet manufacturing or servicing industry, have a solid reputation based on experience, integrity and leadership. All honorees were profiled in the March issue of Pet Age.
 
Special Events & Trade Shows
 
 
141st Westminster Dog Show
 
The Westminster Kennel Club dog show has a rich history as the most prestigious dog event in the USA. Thousands of dedicated breeders, owners and handlers make their way to New York City in the hopes of winning this premiere event.
 
Pura Naturals Pet was honored to be a part of the media and influencer gift bags at the Westminster Dog Show that included our Ear Cleansing System.
 
Natural Product Expo
 
The 38th annual  Natural Products Expo West  is the world's largest  natural , organic and healthy products event.
 
Record-setting 85,000 attendees including industry pioneers and a new generation of innovators shaping the future came buy the RADIUS trade show booth to see the co-branded Organic Dental Solutions.
 
 
ECRM - Chicago April 29 - May 2
 
Pura Naturals Pet will be presenting at the ECRM Marketplace . Suppliers of branded Pet supplies, toys, grooming/health, food and treats will present and review new programs, marketing initiatives and promotional opportunities to retailers across all channels.
 
There will be educational sessions and product awards.
 
SuperZoo - Las Vegas June 26-28
 
We're eager to see the 11,000 show-goers that are packed with 1,219 International Buyers who attend SuperZoo annually.
 
Visit the Pura Naturals Pet booth #1757 for Show Specials and to experience our products first-hand.
 
Marketing 
 
You asked - we answered. We created our Education Series last year to further educate on top SKU's beyond the catalog, data sheet and website and highlight our technology and eco-manufacturing. We've added to this popular series with pieces for our new Organic Dental Solutions and "New & Improved" Ear Cleansing System with medical grade Pura Tips.
 
Download the links below, or in our convenient Media Assets Portal .
 
 
Advertising 
 
We've created a lot of new trade and consumer ads to our schedule with more to come. With consumer ads and promos, it increases awareness of Pura Naturals Pet products and drives customers to retail. Make sure you're featured in our RETAIL LOCATOR .
 
 
Organic Dental Solutions
 
 
Ear Cleansing System
 
Best in Comfort Stairs
 
 
Winter Products
 
 
Wellness Trio
 
Feline Products
 
Point of Purchase Display
 
 
POP at Retail
Due to retail request, we have created a Table Top POP display for our award-winning Paw Rescue. This can be used on counters or inline.
 
Our Shelf Talkers were met with much enthusiasm as they're easy to implement and aid in selling product on-shelf. We created a new shelf talker for our Organic Dental Solutions Kit that highlight the benefits and features to your customers.
 
We're also developing a sturdy floor standing Point of Purchase unit that will house a variety of our top shampoo & wellness SKU's.
 
Product Highlight - Waterless Shampoo
No time for bath? Our no-rinse formula Waterless Shampoo's with a calming natural Lavender scent is ideal for in-between baths or during inclement weather. It's the perfect bath solution for dogs & cats.
 
It’s quick and easy and leaves no residue. Simply massage into the fur and brush to remove dander.
 
USDA Certified Organic and safe for frequent use.
Make bath time a breeze!
 
Retailer Highlight
Pet Pantry Warehouse
Over 70 years as a family owned and community-based specialty pet retailer with 6 locations in New York and Connecticut. We spoke with owner, Ari Jacobson on what sets them apart and has aided their longevity in the market.
 
 
What makes Pet Pantry Warehouse unique? I think what makes Pet Pantry unique is our very well trained and Knowledgeable staff as well as our selection of high quality accessories and high quality foods.
 
What are your top selling Pura Naturals pet SKU’s? The top sellers have been Waterless Foaming Shampoo, Tearless & Calming Puppy Shampoo, Soothing Lavender & Chamomile Shampoo, Nose to Tail Wipes.
 
What trends are your customers looking for? They are looking for the newest and best foods, anything trending in their homes they want to translate to items like bowls, beds to match their homes. The newest treats and chews as well the top new foods in the industry.
 
How have you promoted your brands to your customers? We promote by promotions, social media, and email blasts.
 
What do you do to increase social engagement and customer communication? We have events and use social media and email to talk to our customers.
 
Anything else you’d like to share? We have been in the industry since 1945 and have an extensive knowledge or products and services to help our customers. 
 
Blog News
 
 
Providing Added Content
 
Have you read our Blog? We create more Pura Naturals Pet content, with added news that's relevant to our retailers.
 
 
Have a topic you'd like us to discuss? Just let us know, we'd love to hear from you.
 
Philanthropy
We strive to make a difference with our products and how we give back. Pura Naturals Pet has continued our sponsorship of Karma Rescue and the Paws for Life Program . A few weeks ago, we were privileged to take part of an emotional graduation at the Lancaster State Prison in Lancaster, CA. Inmates trained dogs for nearly a year that were gifted to U.S. Veterans with PTSD as a service dog knowing up to 70 commands.
 
The California State Legislation recognized the inmate trainers and canines. The canine certificates were provided to the Veteran's. It was amazing to see the healing powers of a dog and support for those who have served.
 
We also supported Puskas, a 8-year-old Dutch shepherd K9 hero who was severely injured apprehending a violent parolee. Puskas received a Purple Heart and is also being recognized by the Red Cross for his bravery in the line of duty. Get Well Puskas!
 
 
Assistant Warden Woods & Air Force Veteran Sally
 
 
Army Veteran Tom & Ollie - the smile says it all
 
Santa Ana, CA Police Officer Galeana & K9 Officer Puskas
 
Pet Pawlidays - Lets Celebrate
 
We believe that responsible pet ownership & pet wellness is every month.
 
 
April
National Greyhound Day
National Pet First Aid Month
Prevention of Cruelty of Animals Month
National Pet Month - UK
4/1 Intl. Pooper Scooper Week
4/11 National Pet Day
4/17 World Health Day
4/22 Earth Day
4/27 World Veterinarian Day
4/30 Adopt a Shelter Pet Day
 
 
May
National Pet Month
Responsible Animal Guardian Month
Chip Your Pet Month
National Pet Cancer Month
National; Service Dog Eye Exam Month
5/1 National Purebred Day
5/1 Puppy Mill Action Week
5/3 National Special Abled Pets Day
5/6-5/14 National Pet Week
5/12 National Animal Preparedness Day
5/28 Memorial Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories. We'd love to hear from you.
 
To submit your story, idea, or client testimonial, please contact your local Sales Representative, or email Julie Creed at JCreed@PuraNaturalsPet.com
 
For updates, visit us online & follow us on social media.
 
Pura Naturals Pet | 844-698-4367 |   PuraNaturalsPet.com