2018 Q2 Newsletter

 
Q2 Newsletter I  June 2018
It's been a busy and exciting few months of trade shows; from table top ECRM and Pet Shop Events to the ever growing SuperZoo at the Mandalay Bay Convention Center in Las Vegas. It was great to reconnect in person with so many familiar faces and also meet new customers who are focusing on organic pet wellness.
 
We were ecstatic to receive the Top Grooming Award at Superzoo. It was an honor since it’s voted on by retailers and our peers. We’ve worked really hard developing our new offerings which included retailer requests such as our Flea & Tick Natural Dog Shampoo. This award is a testament that our products are resonating with the retailers and groomers. It’s been a fantastic year filled with incredible growth and product recognition. This is all backed by our passionate team and our strong focus on organic pet wellness.
 
We've grown domestically and are please to add Norway into our growth Internationally.
 
We've recently revamped our website to include even more educational content with a BIG focus on ingredients. We want you and YOUR customers to understand the importance of what's in your products - because it matters. 
 
Sincerely,
 
Beth Sommers
President & Chief Merchandising Officer
 
Product Highlights For Summer
 
 
Organic Moisturizing Nose Rescue
SPF #17 and ideal for added summer protection. Our dogs discover the world with their noses and it’s our job to help keep them protected from the sun and elements.
 
Our Certified USDA Organic Nose Rescue is the perfect blend of organic, nourishing, healing and moisturizing ingredients. Apply this Certified USDA Organic balm to your dog’s nose to prevent, or heal, a dry, cracked nose.  
 
Natural Flea & Tick Spray
Safe and effective with no harsh chemicals our Natural Flea and Tick Spray kills fleas and ticks on contact. The Cedar, Clove and Peppermint repels fleas, ticks, and mosquitoes to prevent infestation. Pyrethrin and permethrin free. Spray can be used directly on pet, on bedding, or in areas that pets frequent. Natural, clean scent.
 
SAFE FOR DOGS 12 WEEKS AND OLDER.
 
Awards
 
Award Season is just starting and we're excited to announce Pura Naturals Pet has won a prestigious Vanguard Award, Diggity Award and Top Grooming Award at Superzoo.
 
 
Vanguard Award
The Pet Insight Vanguard Award recognizes industry leaders that push traditional boundaries in product innovation, merchandising support and pricing policies.
 
We're proud to receive a Vanguard Award for our organic Shampoos & Conditioners.
 
Hot Diggity Award
The Hot Diggity Awardevaluates hundreds of family pet products, awarding only the best of the best with a Hot Diggity Award.
 
The seal signifies innovation,quality, value and a commitment to excellence. A 2018 Hot Diggity was awarded to our new Organic Dental Solutions kits.
 
 
Superzoo New Product Showcase - 1st Place Grooming
Last week, more than 21,000 pet professionals and 9,500 buyers from the U.S. and around the world gathered for Superzoo in Las Vegas. The newly expanded show at Mandalay Bay boasts 2.1 million gross square feet of meeting and exhibitor space and is one of the Top 25 Fastest Growing Trade Shows. 
 
Superzoo is produced by the World Pet Association (WPA) and is the largest pet show in the U.S. with over 1,000 exhibitors, 850+ new product launches.
 
We were truly honored and thrilled to receive the award for Best Grooming as it was voted on by show attendees that included, retailers, industry peers, exhibitors and media. 
 
 
 
Special Events & Trade Shows
 
Superzoo
 
For 3-days, show-goers including 1,219 International Buyers packed the Convention Center in Las Vegas. We had product in the New Product Showcase and the new "Made in the USA" section. Our booth featured all of our products and we had special guests from Karma Rescue to promote their work and aid their cause.
 
If you could not attend the show, there's still time to take advantage of our Show Specials that expire July 12th.
 
 
 
Hot Savings! 40% off Hot Spot Oil. While Supplies Last. Expires 7/12/18.
 
 
Purchase $250 of product and receive Free Shipping. U.S. only Expires 7/12/18.
 
50% off Feeding Sets + shipping. Qty are limited and while supplies last. Expires 7/12/18
 
Philanthropy
 
Today's youth is full of leadership and caring for others.....especially animals. We were honored to aid in the efforts of a unique middle school student, who chose to tackle animal welfare & wellness for her class project. London aligned with the Porter County Animal Shelter and together with her classmates helped hundreds of shelter animals.
 
 
"When my teacher started teaching us advertising and then tied it to persuasive writing to help our local animal shelter, I was excited because it wasn't a boring essay. I personally love animals, and have 2 dogs and cats. I love animals and don't know what I'd do without them."
 
Don't shop - Adopt! ThePorter County Animal Shelter is a no-kill shelter in Valparaiso, Indiana for dogs and cats, as well as other small animals.
 
Karma Rescue & Paws for Life
Karma Rescue is celebrating 15 years and we're excited to announce our commitment and support has broadened. We were pleased to have them as our special guest at SuperZoo and share so many inspiring stories with everyone. Their award-winning Paws for Life program has inmates train canines that are pulled from high kill shelters. The dogs learn up to 70+ commands and are gifted to a U.S. Veterans with PTSD. Experience the emotional video of the program and how it helped Army Tanker, Luis who suffered from night terrors. The PTSD canines in the last Paws for Life graduation were also awarded a certificate of recognition from the California State Legislation. 
 
 
Karma Rescue in the Pura Naturals Pet booth at Superzoo
 
 
Service dog Mallie & friend of Pura Naturals Pet
 
Retired Army Veteran Luis Gonzalez with Bronson
 
Marketing 
 
Ingredients Matter
 
We're often featured in the media on how we label our products, as seen in Pet Age Honestly Labeled. As we continue with even greater transparency on ingredients, we're creating educational documents specifically for ingredients benefits & features that will be housed on our website. Social media also plays a prominent role in promoting the health benefits of the ingredients we use. 
 
 
 
Testimonials
 
We've been working with key Pet Bloggers on reviewing product. These influencers have a significant following and can impact sales and product awareness.
 
BlogHer did an extensive study on just how influential bloggers are and how much consumers trust them. They found that 81% of the online population trusts advice they get from bloggers.
 
That same study showed that 61% of consumers have made a purchase based on a recommendation from a blogger.
 
Download your copy of the Organic Dental Solutions Testimonial Document. It's also featured in our convenient Retailer & Media portalwith all product imagery and content. 
 
Advertising 
 
A few new ads to highlight our product assortment, categories and what your customers will be looking for with their organic pet wellness.
 
 
Products for Tip to Tail
 
2-In-1 Shampoo
 
 
Outdoor Adventure
 
Gallons for Groomers
 
Blog News
 
 
Providing Added Content
 
Have you read our Blog? We create more Pura Naturals Pet content, with added news that's relevant to our retailers.
 
 
Have a topic you'd like us to discuss? Just let us know, we'd love to hear from you.
 
Social Media
 
 
Along with our fun and informative social posts, we have promotional contests. Our "Enter & Like" format also increased traffic to our website and exposure to customers in our Retail Locator. Follow Us on social and share our content with your customers.
 
Say Cheese to our Top 6 winners of the Best Smile: Kinsey & Grace, Riggs, Scout, Buddah, Tilly, and Frankie. For more smiles, each happy pup received Pura Naturals Pet products.
In July, we'll have special promotions with Leaping Bunny as our continued commitment to Cruelty Free products. Leaping Bunny will be tabling at the Taking Action for Animals Conference organized by the Humane Society of the US in Arlington, VA next month.
 
Animal advocates from around the country will once again converge for three days to learn the best ways to advocate for animals. We will be there to educate over 1,500 attendees about cruelty-free shopping and promote the Compassionate Shopping Guide. For more information about the conference, go to:takingactionforanimals.org.
 
Pet Pawlidays - Lets Celebrate
 
We believe that responsible pet ownership & pet wellness is every month.
 
With the 4th of July approaching, please remember to keep your pets indoors and make sure they're properly identified with a microchip and ID collar. For more tips, click here.
 
 
July
National Dog House Repair Month
7/15 National Pets Fire Safety Day
7/21 Natl. Craft for Shelter Dogs Day
7/31 National Mutt Day
 
August
National Pet Month
8/5 Work Like a Dog Day
8/7 Intl Assistance Dog Week
8/8 International Cat Day
8/15 National Check the Chip Day
8/20 Intl Homeless Animals Day
8/22 Take Your Cat to the Vet Day
8/26 National Dog Day
8/28 Nalt Rainbow Bridge Remembrance Day
8/30 National Holistic Pet Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories. We'd love to hear from you.
 
To submit your story, idea, or client testimonial, please contact your local Sales Representative, or email Julie Creed at JCreed@PuraNaturalsPet.com
 
For updates, visit us online & follow us on social media.
 
Pura Naturals Pet | 844-698-4367 |  PuraNaturalsPet.com