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Q3 Newsletter

Thursday, November 2, 2017
Q3 Newsletter I  September 2017
Greetings - 
We've had a fantastic quarter, attending SuperZoo and meeting old friends and new that are part of the Pura family.
New Programs for Philanthropy and Retail Support were recently rolled out and we're looking forward to expanding these important initiatives.
As we continue to grow, MAP Pricing is vitally important to all. Our team has been monitoring on-line sales to ensure MAP Pricing is compliant with all of our accounts. It you are one of our on-line retailers, please make sure you have a signed  MAP Agreement on file with Pura Naturals Pet, and that you are adhering to the pricing policy. We appreciate your support!
We are nearly complete with our added warehouse in Southern California. This added distribution will aid shipping efficiency for our customers.
Thank you for being an important part of the Pura Naturals Pet team and for providing your customers and their pets with healthy options for their well-being. 
Beth Sommers
President & Chief Merchandising Officer
Awards & Recognition
Eco-Excellence Award - Winner
Thank you to those who voted in the Eco Excellence Awards . Pura Naturals Pet's Paw Rescue was selected as the 2017 WINNER of "Best Pet Grooming Product."
The Eco-Excellence Awards™ recognize excellence in social & environmental sustainability for manufacturer products. Over 500 products were reviewed, 1 Million + unique visitors, and over 364,000 fans voting. Make sure you stock up on Paw Rescue!
Family Choice Awards - Winner
What's better than a product winning the Family Choice Awards? TWO Products winning from Pura Naturals Pet.
The Family Choice Awards websitePura Naturals Pet's Hypo-Allergenic Shampoo and  Nose to Tail Pura Wipes are recipients of the 2017 award is dedicated to all members of the family including our cherished pets.
Pet Age Readers Choice - Nominee
We are excited to receive FOUR product nominations. Our Pura Wipes , Tearless & Calming Kitten Shampoo , Hypo-Allergenic Shampoo , and Flea & Tick Spray were all nominated for the Pet Age Reader's Choice Awards.
Winners will be announced in the November issue.
We believe giving is not just about a donation - it's about making a difference. That's why we created our new Philanthropy Program and have partnered with the SPCA and Karma Rescue .
Our care is reflected in our actions! To date, Pura Naturals Pet has donated close to $30,000 of product towards animal rescue and efforts with aiding shelter pets. Our employees have also donated time and money towards the cause. We've have many of our partners, like Sho-Link step up and graciously donated transport vehicles and labor to move rescue animals that would have been euthanized to make room for displaced family pets due to Hurricane Harvey. Read more about this with an article from the OC Register, with added coverage on FOX News LA, KTLA TV,and KFI Talk Radio.
Along with selecting the SPCA and Karma Rescue , we have also partnered with High Hopes Therapeutic Riding Center . High Hopes is one of the first therapeutic riding centers in the country to be accredited by the Professional Association of Therapeutic Horsemanship International (PATH Intl.)
Since 1974, they have served a wide range of ages from 3-70 years, to improve the lives of people with cognitive, physical, and emotional disabilities through the benefits of therapeutic horseback riding and other equine-assisted activities,
About Karma Rescue
Karma Rescue is a non-profit organization dedicated to saving animals in need by finding them permanent homes and providing the resources for successful companionship. Through education, they instill the critical need to spay/neuter and offer guidance to strengthen the animal-human bond. View our Press Release announcement from August.
karma Rescue Sponsor
Consider highlighting products or services, sales or promotions, personal bios, and more. Use images that complement your message, and link your images to supporting resources.
Karma Rescue & Pura Naturals Pet at Superzoo
Consider highlighting products or services, sales or promotions, personal bios, and more. Use images that complement your message, and link your images to supporting resources.
Karma Rescue volunteer with a Hurricane Harvey rescue dog and Pura Naturals Pet products
Special Events
Paws for Life graduation
Karma Rescue is celebrating their 10th Paws for Life graduation. In this program, dogs are pulled from high kill shelters and go to prisons where inmates train the dogs on up to 60 commands.
When the dogs graduate, they are given to a U.S. Veteran with PTSD to serve as a service dog. The graduation this September was an emotional experience, as highlighted in an Blog article by a company attendee from Pura Naturals Pet.
NYC TTPM Media Event
We recently attended a Pet Media event in New York City.   At this venue, Pura Naturals Pet was able to meet with key editors at an array of consumer publications including New York Times and New York Post. We also met with a variety of social media influencers that have a significant pet following.
It was fun to discuss trends and the variety of American Made product from Pura Naturals Pet, as well as our philanthropy efforts and charities we support.
Look for exciting media coverage in the future.
PSA featured on iHeart Radio
With over a quarter of a billion monthly listeners in the U.S. iHeartMedia has the largest reach of any radio and television outlet in America.
They routinely feature PSA's and promote various charities. They conducted an interview with Karma Rescue and highlighted Pura Naturals Pet.
Pura Naturals Pet on ABC
Pura Naturals Pet's Nose Rescue was featured on ABC morning news as part of their feature "Great Pet Products Under $10."
This was showcased with renown Pet Trendologist, Charlotte Reed and the hosts of The Morning Blend in Las Vegas, Nevada..
You asked - we listened. Pura Naturals Pet has created vinyl Shelf Talkers for a few of our top SKU's as a marketing tool for our retailers. Shelf talkers may be small in concept and size, but they can have a  big impact on sales , serving as an effective attention-getter and a silent salesperson that persuades and directs customers through concise product information.  Ask your Pura Naturals Pet Sales Rep for details!
Retailer Highlight
Lucky Premium Treats
Pura Naturals Pet has some great retailers, both digital and traditional brick & mortar. We wanted to spotlight the on-line, American Made, Lucky Premium Treats , and how they've grown their business since starting in 2013.
What makes Lucky Premium Treats unique?
We make 100% all natural, healthy dog treats with just one or two ingredients. We source all our farm-fresh meats (Beef, Chicken, Turkey) and fruits and vegetables from the USA, with the exception of our sushi-quality Tuna, we get from Trinidad. We make all our Lucky Treats onsite daily, so today would could be hand-wrapping our #1 customer favorite Chicken Wrapped rawhides to slicing Apple Rings or Turkey Jerky Wafers.
What are your top Pura Naturals Pet SKU’s?
Lavender & Chamomile Shampoo, and the Ultimate Outdoor Protection.
What trends are your customers looking for?
All-natural, safe products that have value which works perfect with featuring Pura Naturals Pet products.
How have you promoted your brands to your customers?
We promote using our Mailing List which we email all our customers about special promotions, updates to our website and improvements we’ve made in our company and our on Lucky Treats. We use social media daily to connect with our customers and let them know of sales on our website. We’ve done charity events around Atlanta and given away free hundreds of bags of Lucky Treats!
What do you do to increase social engagement and customer communication?
We make sure to respond immediately to customers, and encourage feedback and comments for our products. We also run contests and have provided giveaways.
Advertising & News Coverage
We've created 2 new ads. The first helps celebrate and promote our partnership with Karma Rescue. This enhances the group of 4 new ads we developed last quarter.
We also launched an ad to recognize all ICON Winners , including our own President, Beth Sommers. Check out the September issue of Pet Age as they feature all winners. Listen to Beth Sommers on an upcoming segment of Dog Talk on NPR with radio host and pet wellness advocate,Tracie Hotchner.
Our follow up ad campaign will promote Senior Dog Care during National Senior Dog Month in December.
Flea & Tic Spray for Dogs
The Pura Naturals Pet Flea & Tic Spray for Dogs is strictly for canine use and recommended for dogs over 16 weeks.
Peppermint Oil and Clove Oil is part of our active ingredients, which can be harmful to cats.
Our spray is an effective way to protect your dogs from pests naturally. This non-toxic, gentle spray is the perfect blend of natural oils that work wonderfully together to ward off fleas, ticks and mosquito's.
The peppermint oil and rosemary oil also help to soothe and aid skin irritation, while cedar oil is great for conditioning a dogs skin and coat. 
Blog News
Providing Added Content
have you read our Blog. We create more Pura Naturals Pet content, with added news that's relevant to our retailers. Learn more about Aiding Hurricane Harvey Pets , Holistic Pet Care , How to Clean Your Cats Ears .
More Changes...
We're growing & moving to make way for new products and will continue providing you with all the best Pura Naturals Pet has to offer.
Please use our Seattle address for remittance:
Pura Naturals Pet
1325 4th Ave, Suite 1700
Seattle, WA. 98101
Should you have a product return, please call Toll-free at 844-698-4367 to schedule a RA .
Upcoming Holidays
We love that October focuses on pet wellness & adoption. We're passionate about BOTH and can't think of a better reason to celebrate!
Adopt a Dog Month
National Animal Protection & Safety Month
National Pet Wellness Month
National Pit Bull Awareness Month
10/1 National Walk Your Dog Week
10/1 National Fire Pup Day
10/1 National Black Dog Day
10/16 National Feral Catt Day
10/29 National Black Cat Day
National Adopt a Senior Pet Month
National Pet Awareness Month
National Senior Pet Month
Pet Cancer Awareness Month
Pet Diabetes Month
11/6 National Animal Shelter Appreciation Week
11/17 National Take a Hike Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories.
To submit your story, idea, or client testimonial, please contact your local Sales Representative or email Julie Creed at
For current updates, visit us online and follow us on social marketing.
Pura Naturals Pet | 844-698-4367 |
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1/25/2018 11:43 PM
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