Q4 2018 Newsletter

 
Q4 Newsletter I  January 2019
Happy New Year! We had a busy 2018 filled with growth that included new employees, retailers, distributors and distribution abroad. Requests from our retailers for a natural solution for flea & tick treatments resulted in 7 major industry awards for our Flea & Tick Natural Dog Shampoo. I'm also pleased to announce we will be adding to our successful flea & tick assortment with Flea & Tick Wipes that we will debut at our Booth #401 at the Global Pet Expo in March. We will also introduce a bevy of new organic and all-natural pet products and a new catalog that we will send out and post prior to the show.
                                       
Along with numerous product awards, several of our employees were recognized for leadership accomplishments throughout the year. I am very proud of our achievements this year and know that a good part of our success is largely attributed to our loyal retailers.
 
Thank you for promoting organic pet wellness. We look forward to working with you in the New Year as we continue to roll out new products and announce exciting programs that further our philanthropy and educational reach.
 
 
Sincerely,
 
Beth Sommers
President & Chief Merchandising Officer
 
Product Highlight
 
 
Waterless Foaming Organic Dog & Cat Shampoos
 
No Water? No Worries. Our no-rinse Waterless Foam Shampoos are your new "go-to" pet essential. They're formulated with a calming lavender scent that's ideal for in-between baths and for the pet that has an aversion to traditional baths.
 
It's quick and easy, convenient to use, and leaves no residue. Simply massage into your pets coat and towel off quickly. Brushing is helpful to remove extra dirt and debris as well as loose hair and dander. 
 
Awards
 
We had a stellar award season and recently added product award wins for Pet Age, Family Choice and Pet Business magazine.
 
 
We received 4Readers Choice Awards recognizing excellence among new products in 2018. We received a Top Choice Award for:
 
Top Three Award Winners:
 
 
The 8th annual Eco-Excellence Awardsrecognizes excellence in environmental sustainability for products & services. Over 500 products were reviewed, 1 Million + unique visitors, and over 364,000 fans voted! We were honored to win 4 awards for:
 
 
 
Pet Business uses its annual Industry Recognition Awards as a platform to honor standout products across a variety of pet care categories. Their editors searched through hundreds of press releases, as well as the aisles of the industry’s major trade shows and even local pet store shelves to find the most exciting and functional products that the industry has to offer.
 
Pura Naturals Pet was honored to receive the award for Dog Flea & Tick Products for:
 
Special Events & Trade Shows
 
Global Pet Expo
We will be attending the upcoming Global Pet Expo in Orlando, Florida at the Orange County Convention Center on March 20-22 and meeting and networking with pet buyers, distributors and the media.
 
Book an appointment with our sales team for a one-on-one meeting and learn more about our products at BOOTH #401.
 
Philanthropy
 
With the new year we'll continue our sponsorship of Paws for Life K9 and provide you with updates and ways you can help and get involved with this amazing program.
Paws for Life
The PTSD Service Dog Program is growing and expanding under the leadership of Alex Tonner, a Pet Age Vanguard Recipient. The program of inmates training service dogs for U.S. Veterans has now expanded to include first responder's who can also suffer from PTSD.
 
During the recent California fires in Southern California, Paws for Life temporarily housed 21 dogs from shelters that were in eminent danger. They made it their mission to not return the dogs to the shelter - all were successfully placed in forever homes by Christmas.
 
Reading Isn't Ruffis a special program from Paws for Life K9 Rescue. With this free children's literacy program, children build confidence in reading by practicing with a four legged friend. Reading aloud to a non-judgmental canine ambassador creates a positive experience for readers of all levels, and reading skills can improve up to 2 grade levels by reading just 10-15 minutes a week to a dog over time.
 
 
Children are learning to improve their reading with Paws for Life K9 CGC dogs.
 
Blue is being trained by an inmate for her Canine Good Citizen Training for adoption.
 
Marketing 
 
We're always adding new retailer tools in our onlineRetail and Marketing Assets Web Portal. Look for our new testimonial document for our popular and award-winning Waterless Shampoos for canines and felines and a new promotional ad that can be used as in-store POP signage or a bag stuffers at check out. You can also easily download directly from the links below.
 
Social Media & "Friends of Pura Naturals Pet"
 
If you follow us on social media, you may have seen some fun changes. We've networked with influential pet bloggers who have been testing and reviewing product. As they post their reviews and tag us, we've shared with our followers. Some of these Bloggers will receive 500-700 likes per post, and many of their followers now following Pura Naturals Pet. This uptick in web traffic as also been seen on our retail locator.
 
Blog News
 
 
Providing Added Content
 
Have you read our Blog? We create more Pura Naturals Pet content, with added news that's relevant to our retailers and consumers needs.
 
 
Have a topic you'd like us to discuss? Just let us know, we'd love to hear from you.
 
Starting the New Year with a New Law for Organics
The U.S. organic sector celebrated the official signing of the new Farm Bill into law on December 20th. This new law brings big wins for organic farmers and consumers and advances critical priorities of the organic sector, including permanent funding for the Organic Research and Extension Initiative program and important steps to modernize federal efforts to prevent organic fraud, to create a transparent marketplace, and ensure that every stakeholder in the organic chain plays by the rules. Read the Organic Trade Association’s press release. Pura Naturals Pet is proud to continue our support of legislation that supports the organic industry.
 
Pet Pawlidays - Lets Celebrate
 
No better way to celebrate than adopting a 4-legged family member. Why shop, when you can adopt!
 
 
January
National Train Your Dog Month
Walk Your Pet Month
1/14 National Dress Up Your Pet
1/22 Ask Your Cat Questions Day
1/24 Change A Pets Life Day
1/29 Seeing Eye Guide Dog B-Day
 
February
National Cat Health Month
National Pet Dental Month
Dog Training Month
Beat the Heat Month
Responsible Pet Owners Month
2/11 Westminster Dog Show
2/20 Love Your Pet Day
2/23 World Spa Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories. We'd love to hear from you.
 
To submit your story, idea, or client testimonial, please contact your local Sales Representative, or email Julie Creed at JCreed@PuraNaturalsPet.com
 
For updates, visit us online & follow us on social media.
 
Pura Naturals Pet | 844-698-4367 |  PuraNaturalsPet.com